Deliver high-quality content that converts
Help you craft SEO-optimized blogs, web copy, and content strategies that engage your audience and drive results. Whether you’re a startup or an established brand, I’ll help you tell your story with clarity, purpose, and impact.

👩🏻💻 About me

Hi there! I’m Nhi, a freelance content writer based in Leiden, the Netherlands.
I help B2B SaaS companies and startups turn complex ideas into high-impact content that speaks to decision-makers. From ebooks to case studies and website copy, I craft content that fuels lead generation, builds trust, and supports your sales funnel.
With 5 years of experience working in an edtech scale-up, I have particular expertise in subjects related to pedagogy, higher education, and technology. I also love writing about books, movies, traveling, intercultural communication, and food.
When I’m not writing, you might find me engrossed in a novel with a cup of matcha, getting myself busy with a crochet project, “enjoying” a run along one of the Dutch beautiful canals, or binge-watching an (or more) anime series.
📂 My portfolio
I’ve put together a selection of my latest and most influential pieces. My work span over a variety of content forms, from ebooks, whitepapers, data reports, to PR, newsletters, and SEO blogs.
📘 Lead-generation ebooks and research reports

FeedbackFruits – TOFU | Learning design: A guide for creating impactful learning experiences [2025]
I wrote this ebook as a pillar content to help FeedbackFruits start ranking for the keyword learning design, which is also the name of the new product being launched.

FeedbackFruits – TOFU | Leading in the age of AI: A comprehensive guide for higher education [2024]
This ebook was written with the goal to establish FeedbackFruits as a thought leader in the field AI-integrated higher education.

LearnWise AI guide – MOFU | AI-powered feedback and grading in higher education [2025]
LearnWise AI asked for a comprehensive guide that showcases how their new product can enhance the feedback and grading process.
📝 SEO blogs

FeedbackFruits – TOFU | What is authentic assessment? A full guide for educators

FeedbackFruits – BOFU| Save time and maximize faculty success with FeedbackFruits templates

AdvanceHE – TOFU | Five dimensions of feedback for implementing authentic assessment
📊 Use cases and customer stories

FeedbackFruits | From student input to institution-wide adoption at the University of Arizona [2025]
It was an inspiring experience to learn and document the process of how the University of Arizona team evaluated and selected FeedbackFruits as the optimal solution to support the design of high-quality courses that align with the Quality Matters Standards.

FeedbackFruits | Scaling Impact Across Campus: How Temasek Polytechnic Enhanced Peer Evaluation with FeedbackFruits [2024]
I had the opportunity to interview instructors at TP on their journey with FeedbackFruits, from initial implementation to plans for leveraging AI to enhance peer evaluation and group member assessments.

FeedbackFruits | Developing lifelong skills with active learning design at TAMU Health [2023]
I documented how the Texas A&M University School of Public Health utilized FeedbackFruits’ solutions to stimulate active learning, skills development, and lifelong learning, and what encouraged them to let FeedbackFruits be a supporter in achieving their pedagogical goals.
🗂️ Infographics, checklists, templates

FeedbackFruits checklist – TOFU| The inclusive education checklist [2025]
I reproduce a long-form content into this concise checklist, which was used in sales sequences.

FeedbackFruits template – MOFU | Writing with ChatGPT [2024]
This template shows how educators can integrate FeedbackFruits’ solutions and ChatGPT into the process of teaching academic writing.

FeedbackFruits research report – BOFU | FeedbackFruits Impact Report 2024
Annual research report showing the impact of using FeedbackFruits at different institutions. The data was gathered from 25 universities, and student insights from 8 institutions globally.
🖼️ Featured content

Jisc | Principles of good assessment and feedback [2022]
My ebook – “Feedback for learning: A comprehensive guide” was mentioned in this guide.

2022 EDUCAUSE Horizon Report Teaching and Learning Edition [p. 20]
My submission for FeedbackFruits AI solution was included as one of the exemplar projects in the AI for learning tools section.
🖼️ Social media
I oversee the social media at FeedbackFruits: building a concrete social media calendar, drafting posts for different channels (LinkedIn mainly).


Product launch post with promotional video (LinkedIn) |2025


New ebook promotion post (LinkedIn) | 2025


Webinar promotion LinkedIn post accompanied with promotional video from the speakers (LinkedIn) | 2025
🖋️ Services
I’ve worked in B2B marketing for nearly 5 years, during this time I’ve covered a variety of content, ranging from long-form (ebooks, research reports, whitepapers, web copies) to short-form (blogs, newsletters, use cases, infographics, social media posts). I also contributed to building the content base of the company’s website from scratch.
📝
What kinds of content can I support?
I specialize in crafting long-form and strategic content that drives results. Whether you’re looking to educate, inspire, or convert, I’ve got you covered.
Here’s what I can help with:
- Blog posts
- Ebooks and whitepapers
- Case studies and customer stories
- Website copy (home, product, and feature pages)
- Email sequences and newsletters
- Thought leadership pieces
- Social media content (especially LinkedIn)
- Press releases
Need something else? Let’s talk about it!
💡
What are my expert subjects?
I bring deep experience in writing for B2B SaaS and edtech, but my curiosity stretches far and wide. Topics I know inside out include:
- Education technology & pedagogy
- Higher education trends and innovations
- Learning design and instructional strategies
- SaaS product storytelling
- B2B marketing & content strategy
🛠️
How about optimizing and repurposing content?
Absolutely — content doesn’t have to be one-and-done. I can help you:
- Refresh outdated blog posts for SEO
- Turn webinar transcripts into thought leadership articles
- Break down ebooks into blog or social series
- Transform case studies into landing page copy
- Repurpose long-form content for email or LinkedIn
It’s all about making your existing content work smarter, not harder.
🤝
How do I work with you?
Here is how I’d love to work with you on any writing project:
- Kick-off call: Once I receive your email (or message) on interest in collaboration, we will meet for a kick-off call to make sure I have all the context on the assignment.
- Content outline: I conduct research, including keyword research, subject matter expert interviews, and data analysis as appropriate, and share a content outline for feedback and approval.
- First draft: Once the outline has been approved on your end, I write up a full draft of the content and deliver it.
- Review: You gather comments from all stakeholders and reviewers who need to sign off on the content.
- Revision: I make adjustments to the drafts based on the received feedback, and deliver the second draft.
- Second review: You conduct a final review and sign off if the content satisfies your needs.
💰
How about pricing?
I will make sure to share my pricing with you once you’ve reached out.
⭐ Testimonials
Words from people who worked with me
“Working with Nhi has been an absolute pleasure. She quickly understood our brand voice and delivered engaging, high-quality content that was a perfect fit for our audience. Her professionalism and attention to detail made the collaboration seamless. I highly recommend her to anyone looking for a talented and reliable writer.”
Irmak Ozgenoglu
Head of Marketing, LearnWise
“I worked with Nhi at FeedbackFruits, where she served as our Lead Content Specialist, and I have since partnered with her as a freelancer on several in-depth ebooks about educational technology. Nhi is the definition of reliable and high caliber. She publishes ahead of campaign timelines, sets clear expectations, asks sharp, clarifying questions, and delivers with a very fast turnaround. She synthesizes complex research into clear, actionable narratives that speak to decision makers and are publication-ready.”
Victoria Lanovenko
Product Marketing Manager, FeedbackFruits
🤝 Interested in working with me?
If you need high-quality long-form, or short-form content that speaks your audience’s language and supports your growth goals, I’m here to help.